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Counter-Strike Ads Q&A [December 08, 2006, 8:04 pm ET] - 4 Comments
CS-Nation (thanks Shacknews) has a Q&A with Valve's Doug Lombardi about plans to bring-in game advertising to Counter-Strike: Source: "We make these kinds of decisions with our entire community in mind, not just the people who play Counter-Strike. Our very first Counter-Strike experiment was actually a business-related one: Bringing the game to a retail audience when it was already available on the Internet as a free download seemed to the community like a pretty questionable choice — but it’s worked out well with the community becoming larger and stronger."
http://csnation.net/articles.php/interview_231/
And so it begins :P