[Nomad Soul]

It seems more and more games are starting to do this, but for me I really dont pay much attention to the adds. Sometimes they are distracting though for example in Rainbow 6 Vegas one of the levels has you riding in a helicopter over Las Vegas at the beginning of the level and there are 4 giant as in building size Axe Spray billboards right in a row that you fly by. I can see 1 but 4 in a row? Its probably going to get worse as time goes on. But most of the time im to busy playing to read all the signs/posters in the level.