- When does the Pre-order Program end? A: The Pre-order Program officially ends when the retail product is launched on April 24th, 2007. You may continue to apply your Pre-order Product Key for up to 30 days post-launch so long as you apply it before you enter your Retail Product Key and before your first subscription billing date.
The good thing about the life thing is like you said, you've been paying for WoW since it came out and you don't play it that much. But with the pre-order you can get a reduced monthly rate of 9.99 instead of 14.99.