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Yes toshiba has finally announced it to be true. however the war is far from over as chemical pointed out a while back. DVD is still the clear winner right now. History has also proven that Sony has increased prices already after news like this so i see not only an increase in prices on EVERYTHING blu-ray (well ok everything except the movies and the PS3) but also a downgrade of quality back to where the quality origionally was on the first blu-ray movies that came out (very crappy and not much better than an upscaled dvd). They havent lowered the quality yet so it may not happen but they HAVE increased prices once and I am sure it will happen again. Sony has lost A LOT of $$$ because of this war. And for chem I am NOT talking about just on sales of players but a number of things that has given them a loss on this format so far.

However congrats to sony for finally beating out another lesser format rather than losing to the lesser format. By lesser I am talking about the fact that blu-ray can go alot further programming wise than HD DVD can. however this is bad for consumers and if it wasnt for all the misinformation on blu-ray.com they may not have won.